Week: 18 January - 24 January | Commercial Aspects of Drug Discovery (2019/2020)[FLEX] | University of Edinburgh Moodle

Section outline

This week we will look at Competitor Space and Pricing Strategy - how do the drugs already available on the market affect the likely profitability of your product?
- Select activity Articles and reports
  
  Articles and reports
- Select activity Analyzing Competition in the Pharmaceutical Industry
  
  Analyzing Competition in the Pharmaceutical Industry File
- Select activity Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
  
  Competition in the pharmaceutical industry: How do quality differences shape advertising strategies? File
- Select activity Global Pricing Strategies for Pharmaceutical Product Launches
  
  Global Pricing Strategies for Pharmaceutical Product Launches File
- Select activity Pharmaceutical pricing: The use of external reference pricing
  
  Pharmaceutical pricing: The use of external reference pricing File
- Select activity Guest Speaker Lectures (video)
  
  Guest Speaker Lectures (video)
- Select activity Tom Brown and Bill Blair speaking at the University of Edinburgh
  
  Tom Brown and Bill Blair speaking at the University of Edinburgh URL