Section outline

  • This week we will look at Product Promotion - often a very sensitive area. This week is somewhat lighter in content to allow you to make a start on the assessment.

    • A comprehensive article detailing the current state of pharmaceutical marketing and the challenges for the future

    • Pharma 2020: Marketing the future File

    • A couple of articles more explicitly discussing the practical aspects of pharmaceutical marketing strategies. The first is slightly older; the second describes the latest digital and web-based approaches.

    • Pharmaceutical Drug Marketing Strategies and Tactics File
    • Web strategies for pharma brands File

    • This week's Collaborate session - this will be an opportunity for you to clarify your understanding of what is required for the assessment