Hi Valeria and everyone
You're on the right lines here. Again with this assignment, it is about your own work situation so there will be variations, but any public engagement work involves time and money - not everyone will have the time or a generous employer to fund it, but if you do, that's great! For those of you who don't, it's obviously a challenge. We are not looking for a detailed costing for this assignment, but a realistic appraisal of how achievable your strategy is would be welcome. So yes, who would plan/deliver the strategy, time and materials needed and some comment on how it would be funded are all good inclusions.
Hope that helps
Best wishes
Allison