Course Convenor: Gian Marco Campagnolo (STIS/SSPS)
Course Description:
One of the most impactful effects of easier access to a larger proportion of data on an increasing number of phenomena is the use of rankings to assess all aspects of the performance of products and organizations based on customer feedback. This 10 credits course provides students with skills to (1) develop a comprehensive understanding of the making of organizational reputation indices; (2) compare different methods to collect data on digital influence; (3) capture the effects of rankings on organizations; (4) manage reputation risk in the light of new social media-based ranking systems. Our analysis will start from media ranking and progressively extend to automated ranking systems. The course also offers a tutorial on Using NodeXL as a tool for Measuring online Influence.
- Teacher: Gian Marco Campagnolo
- Teacher: Benjamin Koeck
- Teacher: Tsun Wong