Overview of PGCert Programme [2015]

Summary: 

This Postgraduate Certificate is aimed at commissioners, coordinators and users of digital research in business, policy-making and the third sector, including digital marketing and analytical services officers. The PGCert comprises a suite of courses that together provide the critical understanding and skills needed to make best use of digital research findings, with a particular focus on social media research, web 2.0 data and their synergies with publicly available ‘open’ administrative datasets. Based on the latest research into the social and economic influences on how digital research is being developed and used, this PGCert is designed both for novices and for more experienced professionals who need to maintain a critical appreciation of the fast moving field of digital research.