I tend to have a mixed opinion and think both arguments have merit. Whilst Lyle argues that there is no beginning and no end and that sub-processes all relate to an overall goal, I feel that there must be a beginning of the process when you relate to the athletes and build a relationship which then allows you to target an end goal, as argued by Kidram and Hanrahan.
Cushion argues that "coaching practice includes the explicit and implicit" and this includes all facets such as language, roles and tools combined with relationships and understanding. I agree with his argument that coaching is mult-faceted and a successful coach must embody a number of attributes.
I have certainly always tried to build a relationship with all of my athletes and set an end goal. If there are no targets to aim for, what keeps athletes driven and motivated and accountable to themselves and team-mates? In addition, these targets and beginning and end goals allow me to break down my planning into small sub-processes, which agrees with Lyle's principle. I find that unless there is understand and a relationship between coach and player, then communication is flawed. I work a lot with female athletes at present and i've found it hugely important to strike a relationship which has balanced humour with respect which has made me more approachable. There seem to be more issues arising within team-sports in women than I was used to working with males, so building this relationship has been critical to blending a team together.
I may have gone well off the path here...apologies!